J.McLaughlin Sewickley
When J. McLaughlin, the stylish and sporty clothing designer, decided to open a branch in Sewickley, Pennsylvania, they chose Studio St. Germain to re-design their new space. Unlike other chains, J. McLaughlin avoids a uniform look for its retail stores. As a result, each J. McLaughlin store is unique, reflecting the character of the existing community. Constructed in 1867, 449 Beaver Street is the oldest structure on the main street, and its renovation has given the storefront a charming air, with its white paneled facade overlooked by the graceful J. McLaughlin logo and mustard-colored awnings. Inside, the original masonry walls were detailed with a vapor-permeable air-and-water barrier, expanded polystyrene foam board, and sustainable stone wool insulation to dramatically improve the energy efficiency and acoustics of the space. To brighten the interiors and give a sense of roominess, Studio St. Germain raised the ceiling to its original height and added new windows to emphasize natural light.
Located at the primary intersection of Beaver and Broad Streets, this new shopfront, with its understated elegance, reflects the J. McLaughlin philosophy of “a whisper not a shout” and acts as a tasteful welcome to visitors arriving in downtown Sewickley.
